ONLINE STRATEGY
We offer a consulting service dedicated to improving your business digital brand and communication by removing stumbling blocks that might be preventing your clients from buying. We focus on improving your sales and corporate image by adjusting your digital marketing strategy, branding, communication, design and content. Technology has allowed businesses to market their product directly to a specific target market, whilst eliminating splash marketing and streamlining the marketing budget and strategy to increase return on investment. In short spending less money and making more.
Target
Our team will research and gather adequate information to better understand your target market. We will focus on your consumer’s needs, buyer persona, and online preference to determine where, what and from whom they are currently buying. After determining who your direct competitors are, we will research and analyze their digital presence to establish their strengths and weaknesses.
The Way Forward
Upon completion of our market research, we will analyze the results to determine where your brand and digital presence can adapt and/or improve to better suit your consumer’s online preference. The final analysis report will give us a clear view as to which marketing channel to use, in order to effectively communicate your brand to potential consumers.
Implementation
Our team will create a comprehensive marketing plan built on a strong strategic foundation outlining communication, content, marketing channels, budget, roll out plan and analyst tools based on your business or personal brand’s campaign goals. We will assist your company or brand in the roll out process, as well as collecting data and analyzing the target market’s response.
RESEARCH
SOLUTION
MARKETING PLAN
CONCEPT DEVELOPMENT
Have an online business concept or looking to launch a brand-new brand? Need help getting it out there? At Nu Catalyst Media we can assist you by strategically modelling, designing, planning and directing your online concept to have the maximum impact on your target market. We focus on improving your potential customer and/or client’s online experience by providing them with the right answers at the right time, focusing on reaffirming your brand, the quality and uniqueness of your service and/or product all the while making it easier for them to engage and interact with your team via your digital presence.
BRANDING
CONTENT AND COMMUNICATION
CONVERSION FUNNEL
Who are you?
Branding is the art of sculpting your company’s identity into a unified image that best describes your core values. As per our market research, we assist you in developing your digital presence to establish and reinforce your brand’s identity, product and/or service. Providing your potential customer and/or clients with a clear view of who you are, what you offer and why you are the best solution to their specific need.
Communication is Key
What you say and how you say it makes all the difference. We will assist your company and/or brand by formulating the most effective content, communication and methods of correspondence in order to provide your customer and/or clients with the most accurate and relevant information. Stripping away unnecessary wording, whilst reassuring them that you are the solution to their problem.
Your digital Sales person
Digital media has become your online salesperson. Thus, it needs to effectively represent your brand and communicate your product or service to potential consumers in such a way that it converts to a sale. Our team will assist you in developing and focusing your website’s layout and content with the main goal of improving your online conversion rate. A higher conversion rate will result in more leads without increasing your marketing budget.
MEDIA CREATION
Relevant and informative content is one of the most effective methods of drip marketing. By providing inspirational, educational or basic ‘’how-to” content you are reinforcing your brand as one that values its clients and/or customers by providing them with free advice or inspiration. As long as you produce content that keeps your customer or client interacting with your digital presence, you are reinforcing your brand for future business.
SOCIAL MEDIA CONTENT
PRODUCT SHOOT
PROMOTIONAL VIDEO
Stay Connected
Our team will help you create social media content that is relevant and of value to your specific target market. Content is scheduled to be delivered to your customer and/or client at the most convenient time, to increase interaction as well as the effectiveness of your social media campaign.
Visual Persuasion
A picture says a thousand words. In business, this is a fundamental truth. Statistically, images have the highest impact on the sale of a product or service. Our team will help you create the perfect product shoot to best represent your product, service and/or brand.
Digital Super Food
As video is becoming the main method of digital consumption, our team will assist you by creating professional and targeted promotional videos. This is by far the best and most effective method of marketing your product and/or service to potential customers and/or clients.
DIGITAL MARKETING
After assessing your business and or brand, we strategically market your product and/or service on selected digital platforms. For example, Google, Facebook, Instagram, LinkedIn to name a few, that are specifically used and interreacted with, by your target market. Thus, placing your product or service in the right place at the right time in front of the right person.
SEARCH ENGINES
SOCIAL MEDIA
SEARCH ENGINE OPTIMIZATION
Google Adwords
Our team will create, manage and monitor your Google Adwords account. We will customize each advertisement to focus specifically on your target market, using the industry-specific keywords and phrases. Results will be tracked by Google Analytics to offer in-depth reporting.
Only the Best
We will help you identify the most relevant social media platforms that will best suit your product ,service and/or brand. Our team will help you grow and manage your content, consumer communication, scheduling and marketing.
Get found Online (SEO)
We will assist your business or brand by ensuring that your online presence adheres to the guidelines provided by Google. This in turn will help your website and content rank higher on Google search engine. Thus reaching more potential customers or clients. The higher you rank on a search engine, the more traffic your website will receive for free.